The science denial industry has deep roots - tobacco-cancer denial, lead paint/gas denial and other ancestral forms of commercial denial gave birth to modern forms of denial: anti-vax, anti-mask, "stop the steal" and, of course, climate denial.
The denial industry has a well-developed and constantly evolving playbook.
In a fascinating blog post, Cook enumerates all of the FLICC subtechniques, describing their relationship to the Big Five FLICC tactics, along with great, vector-based icons licensed CC BY-SA.
Here's the full taxonomy:
* Ambiguity: Using ambiguous language in order to lead to a misleading conclusion.
“Thermometer readings have uncertainty which means we don’t know whether global warming is happening.”
* Anchoring: Depending too heavily on an initial piece of information when making subsequent judgments.
“2.2 million people might have died from COVID-19 so keeping it down to only 130,000 deaths is a good job.”
* False Choice: Presenting two options as the only possibilities, when other possibilities exist.
“CO2 lags temperature in the ice core record, proving that temperature drives CO2, not the other way around.”
* False Equivalence (apples vs. oranges): Incorrectly claiming that two things are equivalent, despite the fact that there are notable differences between them.
“Why all the fuss about COVID when thousands die from the flu every year.”
* Logical Fallacies: Arguments where the conclusion doesn’t logically follow from the premises. Also known as a non sequitur.
“Climate has changed naturally in the past so what’s happening now must be natural.”
* Lowered Expectations: Lowering the standard by which you grade a performance or assess evidence.
“Two snapshots of Mars show shrinking ice, so Mars is global warming.”
F-L-I-C-C - The most common disinformation ploys. New infographic in poster format
Mamot.fr est une serveur Mastodon francophone, géré par La Quadrature du Net.