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Moreover, fools sometimes succeed. Take Mark Zuckerberg, who justified his self-serving "real names" policy (which makes it easier to target ads by banning pseudonyms) by claiming that any attempt to present yourself in different ways to different people is "two-faced."

That is a genuinely idiotic thing to believe: presenting yourself differently to your lover, your parents, your toddler, your boss and your friends isn't "two-faced," it's human. To do otherwise would be monstrous.

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