James Jani's documentary about the cult of Bed Bath & Beyond stock was easily the single greatest thing I watched in 2024 and in some ways one of the most terrifying things I've ever seen. Human beings obviously have a deeply ingrained drive to develop irrational beliefs when placed together in groups - not quite #Thanatos but also not unrelated.
(Part one, about the cult of Gamestop, is also pretty great, but not nearly as disturbing.)
