Today, Wired ran my op-ed about Facebook's war on Ad Observatory, an NYU project that enlists users to gather the ads FB serves so researchers and accountability journalists can measure how FB is living up to its promises on paid disinfo.
Facebook is really bad at keeping its promises. At a moment in which paid disinformation on social media threatens the integrity of US elections and the credibility of US democracy, FB threatened to destroy a watchdog that documents FB's failures to live up to its promises.
FB is waging a two-front war on the scrappy academics who run this project: first, there are the legal threats (which depend on very shaky legal ground), and then there's a disinformation campaign that smears these academics and their work.
Here's what that disinfo looks like: FB says that Ad Observer (the browser plugin) threatens user privacy, and that it isn't needed because of FB provides researchers with its own repository of ads.
Both are demonstrably false claims. When you scrape an ad FB showed you and send it to Ad Observatory, you don't violate your privacy (because you have chosen to make this disclosure), nor anyone else's privacy.
FB claimed Ad Observer users could expose information about which of their FB friends have seen the same ad. It would be terrible - even by FB standards - if this was possible. It implies that when FB shows you an ad, it also embeds info about who else has been shown that ad.
How do we know that? Simply: AD OBSERVER CAUGHT THEM.
Get that: FB claims that it's being transparent. A watchdog proved they're not. To fix this, FB proposes that we annihilate the watchdog.
As I wrote in Wired: "This may be par for the course with Facebook, but it's not something we as a society can afford to tolerate any longer."
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