Today, Wired ran my op-ed about Facebook's war on Ad Observatory, an NYU project that enlists users to gather the ads FB serves so researchers and accountability journalists can measure how FB is living up to its promises on paid disinfo.
FB is waging a two-front war on the scrappy academics who run this project: first, there are the legal threats (which depend on very shaky legal ground), and then there's a disinformation campaign that smears these academics and their work.
Here's what that disinfo looks like: FB says that Ad Observer (the browser plugin) threatens user privacy, and that it isn't needed because of FB provides researchers with its own repository of ads.
It's a mark of just how terrible FB's privacy practices are that multiple journalists found this claim credible enough to repeat (Ad Observer COULD get your friends "interactions" to ads, but it provably does not).
But what about FB's claim that Ad Observatory is redundant because FB already offers researchers access to a database of the ads running on its service? Also demonstrably false. FB's database misses multiple instances of paid disinformation.
How do we know that? Simply: AD OBSERVER CAUGHT THEM.
Get that: FB claims that it's being transparent. A watchdog proved they're not. To fix this, FB proposes that we annihilate the watchdog.
As I wrote in Wired: "This may be par for the course with Facebook, but it's not something we as a society can afford to tolerate any longer."
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