The irrationnal power of branding: was looking for a Whitings watch, realized they are now part of Nokia, started to look for an alternative
If you want rationality, here you go: Nokia did more than replace the Withings name on their products.
They "re-designed" the Health Mate app and ruined it. Customers complained, they apologised but did absolutely nothing to fix the broken design, all the while claiming they had heard the complaints.
I happen to have a Fitbit Charge 2 that was gifted to me last Christmas, and it is going to replace a Steel HR that has become much less useful now.