They are working *against* their own users because it's the norm in the industry.
There's a huge space for service providers who would swear to not bother you with anything, to never subscribe you to any mailing list.
Even @firstname.lastname@example.org sent a SPAM for their anniversary.
I'm already spied and disturbed enough. The reason I'm paying is to be left alone.
I'm paying you so you don't even try to think what could be interesting for me. It's not. Even if it was, I'm paying to be left alone. Else, I would use any free alternative.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!