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When an ad is played on Youtube, I star away from my screen. My mind immediately ask the question: "Is the video so important that you need to wait for an ad to finish?"

99%, it's "no" and I close the Youtube tab, back to work.

Thanks Youtube!

@ploum
I normally have an ad-blocker for YouTube, but when I'm not on my computer I do the same, and I've only wait for the add to pass once.

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