Would you prefer a yellow or purple raincoat? Perfect, here's a gold-plated sweater. Enjoy your walk in the rain! What, you're worried you'll get wet? Don't be absurd, scientists told us it's yellow enough.

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is an investment for the decades or centuries to come. Whether you consider it "green" or "low-carbon" enough, it's utterly illogical to call it a "transition" technology, unless you plan to spend decades on the transition, which we can't afford.

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