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→ #Ear Candy: How #Hearing Protection Became #Cool
https://thewalrus.ca/ear-candy-how-hearing-protection-became-cool/

“[Loop] had already been marketing #earplugs as something that could help #concertgoers party longer and hear the #music better […] promising a superior listening experience for music. The company realized […] that people were buying earplugs to control the #noise around them—to get better #sleep or to find some #quiet […]. [I]ts users [also] included often-overlooked segments, like the #neurodivergents and #parents […]”