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"Teflon" :
I think lately of the paradoxical staying power of "unpopular" brands such as Chick-Fil-A® and Donald Trump. Sometimes stop apologizing and tripling down on what others may think of as undesirable traits as unique selling points can boost the power of their brands. They're not for everyone but their niche loyalty is strengthened this way.

Words stand for things in the world, and they stand apart from it. Perhaps meaning is more sunken into words than we realise?

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