#Facebook rebrands as FACEBOOK: can capital letters save a toxic #brand?
https://www.theguardian.com/technology/2019/nov/04/facebook-rebrands-as-facebook-can-capital-letters-save-a-toxic-brand

It seems like ALLCAPS is back after years of all lower case and CamelCase.

Also see: BANK OF AMERICA

Another interesting observation: New FACEBOOK ditching the current blue color palette in favor of the orange-red-purple gradient of the Instagram brand.